Scott Social Media Allen

What’s the Worst That Could Happen?

For the past week, my house has been a construction zone — our A/C overflowed…

Just Write

It seems like forever since I blogged, and I simply don’t have a good excuse….

Top 12 Ways to Build and Protect Your Name Online

Whether you’re Joe Blow, freelancer, or owner of The Joe Blow Company, or simply Joe Blow, CEO of Something Else, LLC, your ability to do business is inextricably bound to your personal name.

On Cynicism

Cynicism is so 2000-late. Get over it. It’s not hip or cool or intellectual….

Online Reputation Management presents unique challenges for direct sellers

“Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but…

Sentiment Analysis for Online Reputation Management

Automated sentiment analysis is certainly an appealing concept, and could be a useful tool for online reputation management…if it were accurate.

On Modesty

I’ve been accused — more than once or twice — of being arrogant…or at least…

If you want people to share your content, at least get your headline right!

I curate and share a lot of content. I use some semi-automated social sharing tools,…

Will the real #ScottAllen please stand up?

Since Google+ and now Facebook have added hashtags, there’s a whole new level of branding…

What your body does and is — is amazing

This guest post from Muscle Motivation is the most inspiring thing I’ve ever read about body image. Whether you’re fit, fat or somewhere in between, this is a must-read.

The 7 Keys to a Powerful Network – The Dash Radio

The central organizing concept in my first book, The Virtual Handshake, is “The 7 Keys to a Powerful Network”, a strategic framework for all of your business relationships that will make you far more effective in how you use your time, and help you align your relationship-building activities with your business objectives. I gave an overview, along with some first steps to start applying the concepts, on The Dash Radio last week.

Digital Doesn’t Matter: Reinventing The Advertising Industry – Why I love this idea

Shot into action by the slow dying of the advertising industry they so dearly loved, authors John Lambie and Josh Sklar spent 6 months interviewing over 100 of the top CEOs, executives, directors and journalists in the advertising and marketing industry, including people from Google, Ogilvy & Mathers, Nike, Dell, Y&R, and more.

Orrin Woodward & Chris Brady critics not applying critical thinking RE: Top 30 Leadership Gurus (UPDATE 5/23/2014)

Orrin Woodward is a leadership expert. He’s co-author, with Chris Brady, of Launching a Leadership Revolution, which was a bestseller on just about every list around. They’re successful entrepreneurs with two 8-figure businesses and Black Diamond distributors in Monavie. But some people don’t like them.

Herbalife bounces back as savvy investors go long

Bill Ackman represents the very worst of Wall Street. Not only is he attacking a legitimate company that employs thousands of people and generates part-time incomes for over 2 million independent distributors around the world, he has the unmitigated gall to style himself as a protector of the people in doing so.

Expected Value: How to play the odds and come out ahead

What humans fear universally is the unknown. As entrepreneurs we embrace the unknown rather than spending our assets and resources trying to avoid it. The true entrepreneurial spirit sees the unknown as possibility and opportunity. “It’s the stuff that dreams are made of…”