My friend Thom Singer received a random email from someone he didn’t know asking him to retweet and/or blog about their product. Apparently he was in his car, on his iPhone/Blackberry/whatever, and was so “inspired” by this person’s message that he felt compelled to pull over on the side of the road and record...
Monthly Archives: September 2009
Want Great Testimonials? Train People to Say What You Want Them to Say
I was working with a client recently on their marketing, and they told me that they had some great testimonials from their customers. When I reviewed them, I found a few of them were very, very strong, but many, while generally positive, didn’t really support my client’s core message. Even the ones that did...
Untitled #3 – My “Austin Makes a Book” Submission
A few weeks ago on Twitter, I heard about the Austin Makes a Book project, a book that will be crowdsourced for both content and funding. I’m already a published nonfiction author, but I’ve always wanted to have some of my poetry published as well, so this seemed like the perfect opportunity. If you’re...
Webinar 9/23 – Using Social Networking & Social Media to Grow Your Business
This Wednesday, 9/23, I’ll be conducting a 90-minute webinar on how to use social networking and social media to grow your business. Most of my recent webinars have focused on a particular tool (e.g., LinkedIn) or a particular business function (e.g., recruiting). The primary focus of this program will be how to do more...
Twitter Trending Topics? No Thanks
Why I don’t even bother with trending topics on Twitter any more: The trending topics show up on the Twitter home page, and I was just curious to see what Kanye did now. By the time I read that short little article, there were 20,000 more results. Between the time I captured the image...
Business.com Conducting Social Media Benchmarking Survey
Business.com is running a survey about how businesses are using social media. Survey participants get early access to the results to help benchmark social media efforts and are entered into a $2,000 drawing. Take the survey (Disclosure: I’m the Sales & Marketing Community Manager for Work.com, Business.com’s sister site. It’s a great place to...
Hi, I'm Scott Allen. I've been speaking, writing and consulting about social media since 2002. This is my personal blog, where I write about whatever I feel like, from Austin to entrepreneurship and yes, social media. Have a look around and join the conversation. More »