One of the most common questions I get from startups is how to figure out how much to charge for their product or service. My latest article at American Express OPEN Forum, Factors to Consider in Your Pricing Strategy, provides the strategic context for figuring out your pricing: How did you decide how much...
I suppose we’ve made progress. In 2003-2004, I was defending the idea that there was any ROI whatsoever for the business use of social media. Now, clients want to know how they’re going to measure it. While I do firmly believe – know, even – that investing in social media can deliver business value,...
Those who know me well know that my politics run all over the place. I usually call myself libertarian, but on various issues, I may be anywhere from progressive to arch-conservative. That’s because I have both a brain and a heart, and neither one rules every aspect of my life. Also, I don’t listen...
According to the latest research, “attention-deficit/hyperactivity disorder” may be a misnomer. It seems that the problem is not a deficit of attention, but a matter of allocation: Many children diagnosed with ADHD can focus well on tasks that are interesting to them, but wander during a class, for example, distracted by other signals in...
After a long week of client projects, writing, etc., what am I doing late Friday night? Goofing around on Twitter with friends. This… Prompted this… I love Bitstrips. I keep forgetting about it and don’t use it nearly as much as I should. If you’d like to learn more about it, check out my...
