Personally, I’m not a fan of the traditional long-form sales letter, either via email or on the web. And if they don’t work for me, they don’t work for a lot of other people, as well. Sure, I know they do work for many internet marketers – that doesn’t mean they work for everybody,...
Are you starting a business with little or no capital? Welcome to the wonderful world of bootstrapping! Even if you have some cash to work with, learning the practices of successful bootstrappers may help you stretch that money a little farther. In my latest OPEN Forum article, How to Think Like a Bootstrapper, I...
One of my favorite quotes from The Virtual Handshake is this: People who know how to leverage their networks are called successful. People who just know a lot of people are called socialites. Do you want to be a successful person or a socialite? I address this in more detail in my latest American...
