I’m on a panel tonight at Social Media Club Austin talking about the connection between SEO (search engine optimization) and social media. I’ll be focusing on long tail keyword research, an essential core strategy for businesses looking to use social media to bring targeted traffic to their website (which, let’s face it, really should...
I started out planning to do a typical “teaser” post to announce my latest OPEN Forum article, How to Get People to Work for Cheap (or Free), and got way distracted on flickr trying to find a picture to use. It’s amazing the things people are willing to work for! Image credit: Despotes Image...
My latest OPEN Forum article looks at the threats and opportunities that the new economic climate offers entrepreneurs: As the economy begins to rebound, are you wondering when things will get back to normal for your business? If you believe the prognosticators and pundits, there will be no “back to normal.” We’re looking at...
While I’ve made a lot of bad decisions over the years as an entrepreneur, the vast majority of them, I’ve just learned from and moved on. The one and only thing I think that I actually “regret” is that when I started my last stint as an entrepreneur back in 2002, I didn’t do...
One of my favorite quotes from The Virtual Handshake is this: People who know how to leverage their networks are called successful. People who just know a lot of people are called socialites. Do you want to be a successful person or a socialite? I address this in more detail in my latest American...
I suppose we’ve made progress. In 2003-2004, I was defending the idea that there was any ROI whatsoever for the business use of social media. Now, clients want to know how they’re going to measure it. While I do firmly believe – know, even – that investing in social media can deliver business value,...
