It just magically appeared when I went to post via Hootlet today:
HootSuite put together a nice, short video to explain the new feature (well, sort of — no details, really — it just works):
So what does this mean for Buffer? The tool has been gaining popularity for its automatic scheduling of social posts, but it seems to me that HootSuite pretty much assimilated their primary functionality with a single feature. I feel bad for the folks at Buffer, but personally, I’m glad to have one less tool to have to deal with — it works much better for me as a feature for an app I’m already heavily vested in using.
And if you don’t already have HootSuite Pro, get it. For $10 a month, you get unlimited social profiles, unlimited RSS feeds (did you know that HootSuite can auto-publish your RSS feeds to your social profiles), and much more. Take it for a 30-day free trial.