This Wednesday, 9/23, I’ll be conducting a 90-minute webinar on how to use social networking and social media to grow your business.

Most of my recent webinars have focused on a particular tool (e.g., LinkedIn) or a particular business function (e.g., recruiting). The primary focus of this program will be how to do more with less, i.e., how to get the highest returns from your virtual social interaction with the least (or at least a manageable) amount of effort.

As much fun as Twitter, Facebook, blogging and so on are, it’s easy sometimes to get lost in all that activity and lose sight of the fact that if you’re devoting all that time, you’re hoping for some kind of results!

As we put it in The Virtual Handshake:

People who know how to leverage their networks are called successful. People who just know a lot of people are called socialites. Do you want to be a successful person or a socialite?

All cocktail parties come to an end, but on the Internet there is always another person with whom you can connect. This can be both healthy and hazardous; it’s very tempting to spend far too much time chatting with far too many people. We recommend focusing only on building your network to the extent that your marginal benefit equals your marginal cost. Otherwise, you will be so busy maintaining your relationships that you will have no time to leverage those you have formed.

So if you find yourself spending a lot of time in social media, but are still wondering when the payoff is going to come, you’ll want to be sure to attend this webinar.

Your investment is 90 minutes and $99, which includes a few cool bonus items and comes with a risk-free money-back guarantee if for any reason you’re not completely satisfied.

Register now

Tomorrow (Tuesday, June 16) at 1pm Eastern I’ll be presenting a webinar in partnership with American Management Assocation (they published my first book, The Virtual Handshake) entitled How to Use LinkedIn to Excel in Your Current Position and Plan for Your Next.

This is not a webinar on the mechanics of how to use LinkedIn – this is focused entirely on the business strategy of using LinkedIn – how to create value for your business and career and how to be most productive with the time you spend on LinkedIn. Some of the specific topics include:

• The latest “dos and don’ts” for building an effective profile that gains maximum exposure in search engines
• Tips for direct one-to-one outreach—the right way to find and connect with others
• Ways to create value from the networks of others
• Effective use of the Q&A function: how to find the nuggets, what and when to answer, as well as potential legal liabilities
• How to use the answers section to be recognized as—or to find—an expert in your field
• Understanding and utilizing the power of LinkedIn groups
• How LinkedIn can be used as a tool for competitive research and product launches
• Stealth strategies for seeding conversations
• How to maximize productivity—profiles and routines (how often to check it, avoiding e-mail overload, etc.)
• Ways to merge blog feeds into your profile
• Understand how and why a paid LinkedIn membership can be of value to you

This is a 90-minute webinar with plenty of time for live Q&A. Registration is $149 and includes an activity guide to maximize your learning experience.