My Klout score dropped 13 points yesterday! Why? Because when I decided to connect the new Facebook page of my fledgling business, Klout took it upon itself to switch me from an “individual influencer” to a “brand influencer”, replacing my substantial personal Facebook activity with my nearly non-existent Facebook page activity. Maybe it told...
Some people have this crazy idea that automating content to their Twitter profile will be effective. Besides the fact that, for any real business trying to reach real people, it doesn’t work, you also run the risk of ending up with something like this: There are a couple of key lessons here for business...
I got an email from Meetup.com today with the subject “A New Meetup Group That Matches Your Interests Has Started!” What group? Not that there’s anything wrong with that, but I think maybe I’d better check my profile settings!
UPDATE: I’m not sure which is worse, a bug or a security hole (for the record, I never thought twtAd did this intentionally), but according to twtAd they were hacked and that caused ads to be sent out on several people’s accounts without their approval. Also, just for clarification, twtAd is not the same...
UPDATE 4/7/2009: Wow! I’m completely stunned. I feel played like an old violin by a master…and I mean that in the best possible way. Turns out this whole thing was an elaborate…hoax? Publicity stunt? Not sure quite what to call it. Anyway, turns out the folks at Buzzphoria have actually been planning this thing...
