As the saying goes, “An ounce of prevention is worth a pound of cure.” Cleaning up online reputation problems when they’re showing up in search engines can be slow and costly. The far more effective—and cost-effective—approach is to prevent those problems before they happen. You may not be able to eliminate the issue entirely, but every problem that’s dealt with before it shows up online is money in the bank.
Whether you’re Joe Blow, freelancer, or owner of The Joe Blow Company, or simply Joe Blow, CEO of Something Else, LLC, your ability to do business is inextricably bound to your personal name.
“Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but…
Automated sentiment analysis is certainly an appealing concept, and could be a useful tool for online reputation management…if it were accurate.