I curate and share a lot of content. I use some semi-automated social sharing tools, such as Triberr, JustRetweet, Pluggio, etc. I also use an RSS reader (currently on Google Reader — still trying to decide what I’m going to do when it shuts down). And I confess that I sometimes share content without reading it (anyone who uses these tools and says they completely read everything that they share is either lying or has way too much time on their hands). And I only do that when it’s coming from a highly reliable source that I know and trust.
But I always — always — pay attention to the headline, and if it’s grammatically incorrect, I don’t share it. Period.
Now, I’m really not a grammar nazi, but if you can’t even take the time — or don’t know how — to get your headline grammatically correct, I’m not about to subject myself to 500 to 1,000 more poorly written words.
Maybe that’s not fair. But in a world moving at internet speed, you have to make some snap judgments. And I know I’m certainly not the only one who feels this way.
So if you want people to share your content, at least get your headline right!